Following 10-years in PR, I first started brand building whist working at Mackintosh and Globe-Trotter; collaborating with designers and other luxury brands including Maison Martin Margiela, Erdem, Undercover, Mastermind, Andre Saraiva, Converse, Ross Lovegrove, Missoni, Antonio Berardi, Jonathan Saunders and Junya Watanabe.

In 2003, Mackintosh was a young brand having only been formed in 1996 (despite the “Since 1823” story) and introduced me to a world of luxury, heritage and British craftsmanship. Mackintosh had just opened a store called Vulcanize in Tokyo with Globe-Trotter, another like-minded brand that few had heard of at the time.

Following the sale of Mackintosh in 2007 and the opening of it’s first stand alone store on Mount Street, I had been with the company for over 8-years working closely and becoming friends with Daniel Dunko, the man who created the brand inspired by his early work with Tom Ford and Marc Jacobs pre- Gucci and Louis Vuitton when they were young designers at Perry Ellis. A trained coat-maker, Daniel is an expert on the traditional, handmade vulcanised rubber macintosh so when we talked about creating our own label, I came up with the name Hancock based on Thomas Hancock, the English inventor, founding father of the British rubbery industry and business partner of Charles Macintosh; perfecting the manufacturing process of the British made cloth still used today and inventing articles such as elastication in clothing and vulcanisation 8-weeks before Charles Goodyear in 1843. In January 2012 I put together our brand identity and by March the same year we had set-up our own factory making our first collection.

By the following year, I had initiated collaborations with Converse and Missoni whilst still working as Creative Director at Globe-Trotter. Making the decision to leave and focus solely on Hancock was a difficult one having been involved in Globe-Trotter’s renaissance and working with fashion’s elite. A Globe-Trotter suitcase is an iconic product that I will always and forever love.

Hancock continues to build a strong position in Japan and so far has manufactured for Dunhill, Gieves & Hawkes, Richard James, Maison Margiela and Stella McCartney. I’m currently focused on launching a new luxury basics brand FITE based in California and now own British heritage brand STORMGARD, established in 1921.

I have always written copy throughout my career and whilst studying fashion back in the day, used to be pretty good with a camera that wasn’t digital or even a phone. Having friends that consult, report or live a life in fashion, LUMAER is something I wanted to do as a personal narrative that I hope offers some valuable insight to the industry. It’s here that I’ll be sharing all my thoughts, opinions, illustrated examples and work experiences. The name LUMAER is an anagram derived from the consecutive letters of my sons names. Phonetically similar to Lumière, meaning light, luminary, spotlight; LUMAER is a blog for all things fashion, art, design & lifestyle.

When not working, I also enjoy travel, design, collecting sneakers, karaoke, playing records, tequila, running and mixed martial arts.

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